The world has become a global village and the need for businesses to reach more customers is increasing every day. The branded SMS services are one of the most important ways to gain clients. With branded messages, the company ensures its validity and credibility through the use of its brand’s name. Why is that so?
Let me explain it to you with one question. How many times do you check your mobile phone in a day? I can say for sure, that you don’t remember because we are always checking our mobile phones every few minutes. This is why updating your customers with information about your brand is probably the best way to promote your business. The SMS is always sent with a brand name, thereby increasing the trust of people in the received information. The branded SMS services have a much better response rate than any other type of service.
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The most common slogan for service providers of branded SMS is that “your customers are just a text away” and this is totally true. SMS services gain customers in a better way, so let us have a more detailed look at its major importance.
BETTER REACH RATE
Text messages are known to have an open rate of about 98 percent. A few years earlier, email service was used to reach customers. It only achieved average results as the open rate for email is just 24.79 percent. It is our habit to just read the subject lines of email and ignore the whole content. So, we have a habit of ignoring emails, which is definitely not the case when it comes to text messages.
VERY ENGAGING:
Through SMS services, we can send SMS to the targeted audience timely. The most important thing here is that they are quite important and pitch the right news to the audience. This is one of the most important features of branded SMS services, which keeps people engaged. And that is why a character limit of SMS is specified by the service provider.
IT’S FLEXIBLE:
In the sending stage, SMS is a tool with a high degree of flexibility. You can:
- Schedule the delivery to choose the day and time when your recipients will automatically receive your communications.
- Set “do not disturb” time slots to avoid nighttime deliveries or certain days of the week.
- Pause and resume sending to suspend your campaign, amends its content, and resume it at any time.
INSTANT IMPACT:
Unlike emails, which may not be picked up for days, or direct mails, which may take days to be delivered, an SMS takes less than 7 seconds to reach the intended recipient. Provided you have the correct number, you can rest assured your message will be delivered and ultra-fast too.
FEW BARRIERS TO DELIVERY:
Marketing emails often never reach their intended recipient due to spam filters. This is not the case with SMS. There are no barriers to delivery, so SMS messaging is highly reliable. Branded SMS service helps you achieve your SMS goals and expand your business at competitive rates.
