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If you run SEO for ecommerce for your website, you may want to optimize your website for mobile devices. Mobile commerce, or m-commerce, accounts for 70% of eCommerce sales. This is a rapidly growing industry that’s only expected to grow in the coming years. Besides being an essential part of eCommerce, mobile commerce also improves website user experience.
On-page
Ecommerce sites need to incorporate on-page SEO strategies to maximize the visibility of their websites. These strategies help Google understand what a page is about and make it more likely to be included in other SERP features. A vital part of any eCommerce SEO campaign is keyword research. If you don’t target your keywords correctly, you won’t be able to rank on page one, which is vital to generating traffic and customers.
A comprehensive keyword map helps you determine valuable search queries and match them with relevant pages. You can organize your keyword map by creating three topic buckets: product pages, category pages, and informational pages. Make sure that all pages have relevant content for the desired keywords. If you’re struggling with keywords, you can use a plugin that helps you automatically change the anchor text on your pages. This is a great way to increase your organic page ranking while improving your site’s user experience (UX).
The meta description is one of the most overlooked aspects of SEO for ecommerce. Most websites don’t have this information, but Google uses it in their ranking algorithm. So make sure to include a meta description that reflects your main keyword and includes active CTAs for customers to click on.
Technical
Technical SEO for eCommerce involves making a website more search engine friendly. Google is particularly interested in page speed, the time it takes for a website to load content. The faster the site, the higher it will rank in search results. Unfortunately, studies have shown that 52 percent of users will abandon a site that takes up to three seconds to load. Luckily, there are a few things you can do to speed up your site and make it more visible to search engines.
First, SSL certificates can increase user confidence. SSL certificates are visible in search engines; most website builders provide them by default. Second, SSL certificates are essential to Technical SEO for eCommerce websites. Adding reviews of products and services is vital to improving your SEO. Lastly, remember that a good eCommerce website has high-quality content, including the desired keywords.
To ensure your website is optimized for SEO, you need to conduct keyword research to see what type of people are looking for. You should also optimize each website page with the right headlines, title tags, and images. This can increase your overall technical SEO score.
Shopify
Search engine optimization is an essential part of any eCommerce business. It can help your online store gain exposure in the major search engines and help increase sales. Fortunately, Shopify has several tools to improve your SEO. One of the essential tools is Google Analytics integration. This free tool is widely used to measure traffic and track things like the number of people who have visited your site, the time spent on different blog posts, and other information. With the help of the Universal Analytics code, you can easily integrate Google Analytics with your Shopify store. Once you have this code, paste it into the Google Analytics account field, and you’re ready to go!
A good Shopify SEO strategy isn’t complicated, but it does involve incorporating keywords into your content and incorporating technical SEO elements. The sheer amount of content on most eCommerce sites can make manual optimization a daunting task, but the right tools and apps will make it easier to get started with this vital task.
PayPal
One of the most popular e-commerce payment processors, PayPal has numerous integrations and merchants. The company offers various features, including an in-store payment button and a PayPal mobile app. Support is available both during set up and ongoing. However, several negative reviews about PayPal show the company is not without its critics.
PayPal’s reputation has always been rooted in third-party platforms and P2P payments, but now it aims to provide additional eCommerce services and Organic SEO. As a result, it’s now the most popular digital wallet in the United States and North America’s most popular mobile payment method. The company has 277 million users worldwide.
PayPal is also renowned for its security. PayPal doesn’t pass the customer’s data to the merchant after the transaction, and all payments are protected by 128-bit encryption and address screening. The platform also offers secure Sockets Layer pages for transactions, which are essential for the security of payment transactions.
