PPC stands for Pay Per Click. It is a form of web marketing. Companies post ads on search engines, and whenever an Internet user, searches the keyword associated with the company’s website, the ad pops up and when the ad is clicked on, a fee is paid by the company to the search engine. It is way of buying visits of potential customers to the company’s website.
Role of PPC companies
PPC company in San Diego is tasked with managing online advertisements for their clients. It is their job to see that these online ads are being shown to the right viewers, at a correct time, and within the given budget. PPC companies are adept at making strategies that involves maximizing ad viewing within minimum expenditure.
What are the responsibilities of PPC companies?
- To lay down a complete structure of how campaigning needs to be done. This involves, creating the ads, devising a plan on how to do campaigning and conversion tracking. To do all of these PPC companies need to understand what are the objectives and targets of their clientele. PPC companies need to understand the purpose behind the ad campaigning, which will help them in forming the correct strategy.
- PPC companies have a variety of tasks. Some of which include: setting up ad groups, generating keywords for the company, understanding and setting up the target audience of the company, creating a budget, creating a landing page, conversion tracking and many more.
- After setting up the campaign PPC companies need to report their clients how the campaign is going. Reports can be done weekly, monthly or quarterly. Different PPC companies have different methods of reporting. Some use Excel, some provide static reports while others dynamic dashboards where the campaign data gets updated in real-time. Whatever the method of reporting is the information reported to the clients need to be valuable and relevant to the client’s needs.
- And lastly, PPC companies need to optimize, that is, make the necessary changes to the ads and update their strategies to make the campaign more effective. Optimization is done based on the data received from the current campaigning and changes need to be made to suit the target audience’s needs, so that more potential customers click on the client company’s ad.
When choosing a PPC company in San Diego, qualities like: experience in online ad campaigning, transparency, speed of responsiveness and innovativeness need to be seen.